How to ignore the HIPPO and make evidence-based marketing decisions

None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...

Why You Can Hunt Unlimited Rabbits in One State—and Almost None in Another

Rabbit hunting season regulations vary greatly by state and local wildlife management organizations. Daily bag limits change ...
Serious Eats on MSN

Can You Stop Beans From Making You Gassy? We Tested 17 Remedies With Harvard Scientists—Here's What Works

We partnered with Harvard’s Science of Cooking program to test common ways to reduce bean-related gas—and find out which ...

These unearthly whale songs helped save humpbacks from extinction

Once at risk of being wiped out, humpback whales charted a remarkable comeback thanks to their songs. In 1979, National ...
eLife

Prior cocaine use disrupts identification of hidden states by single units and neural ensembles in orbitofrontal cortex

The orbitofrontal cortex (OFC) is critical to identifying task structure and to generalizing appropriately across task states with similar underlying or hidden causes. This capability is at the heart ...

At-home STD tests offer new options for screening and treatment

New options for testing and treating some of the most common sexually transmitted diseases are becoming available ...