Jason Barnard is a serial entrepreneur, bestselling author, keynote speaker and award-winning innovator. He’s the CEO & founder of Kalicube. Here’s something no one tells you when you’re building a ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Forbes contributors publish independent expert analyses and insights. I write about fitness, health and wearable tech Algorithms have taken on an almost mythical significance in the modern world. They ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...