This Video Shows How To Achieve A Smooth Undereye Using Maybelline Powder Demonstrating Step By Step Application Techniques ...

In this video I finish this soft glam look with a bold blue liner and walk you through every final step. I blend concealer, set with loose powder, add bronzer, blush and highlighter, then smoke out ...

The star, who is largely credited with bringing contouring and highlighting to the masses, emphasized fresh, healthy, glowing ...

Kylie Jenner has always been able to upgrade her looks with some of the most unexpected styling and accessory choices. Even ...

Kylie Jenner has always been able to upgrade her looks with some of the most unexpected styling and accessory choices. Even ...

Makeup artists are basically magicians. They're able to take someone's natural features and enhance them, but they can also ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know if you're ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know grabbing tickets ...

Tays Muse gets candid about embracing her creative side and finding her way as a traveling MUA in the latest "Beneath The ...

Ten years ago sounds distant on paper. In real life, 2016 feels oddly close, like a year frozen in amber, endlessly replayed ...

It’s tough for aspiring makeup-lovers to get their name out there. But we're here to help you get started on becoming a ...

Ulta Beauty is bringing its immersive beauty convention, "Ulta Beauty World," to Orlando in April 2026. The event will take place on April 16, 2026, at the Orange County Convention Center. Florida ...