Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

Nigeria head coach Eric Chelle offered a heartfelt insight into the intensity of leading the nation's football team as he pored over the choices for the starting line-up for his side's final game in ...

Ace Hardware is a cornerstone of the tool retail landscape. It offers a tremendous variety of attractive equipment, including ...

Users recommend avoiding products available at Home Depot like Husky's 30-inch Double Blade Weeder Cutter and Link2Home's ...

In rural Alabama, health care rarely runs in a straight line. Providers drive long miles on tight budgets and still find ways ...

“If those agents are ultimately going to do autonomous buying, consumers have to trust them,” Klenoff says. “That means ...

Scientists discover water that's solid and liquid. Superionic ice found in lab could explain Uranus and Neptune's bizarre ...

Taftan in southeastern Iran rose 3.5 inches over 10 months, satellite data point to summit pressure at a peak with no ...

Jon Ane receives the 2025 Global Recognition Award for his G-POST strategy framework, which links organizational intent with ...

A dominant loss to Oklahoma reveals how far Mississippi State still must go to compete with college basketball’s best.