Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.
News Corp names new adtech chief ahead of programmatic launch, while Google continues damage control
In his new role, Angelo will help coordinate the platform’s development and launch, leading News Corp’s charm offensive on advertisers, in addition to his current role of chief executive officer and ...
This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...
The Department of Justice claims Google’s ad tech dominance let it strong-arm publishers into accepting new rules. The Department of Justice claims Google’s ad tech dominance let it strong-arm ...
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