Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter ...

At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

NFLX's ad-supported tier is surging, with 190M monthly viewers, a record ad quarter, and plans to double ad revenues in 2025.

The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...

Discover how Jobrapido blocked 15% of malicious traffic with DataDome, achieving true marketing ROI, reducing cloud costs, ...

OpenAI is heading back to the Super Bowl, turning the biggest night in advertising into a showcase for its chatbot ambitions ...

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

A federal judge ruled last year that the tech giant had cheated publications out of ad revenue. Now those publications want ...

The magazine has alleged that Google has rigged the digital market through secret auction schemes, illegal tying and ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

The cases build off the Justice Department’s winning claims against Google’s ad tech monopoly.

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.