Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline. As you’re preparing to set up Google Analytics (GA4), you’re probably ...

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. July 1, 2024, will mark a pivotal day in the world of data ...

The forced migration to GA4 has companies concerned about the long-term costs, as GA4 requires a more formidable data analytics foundation. For years marketers everywhere have used the Google ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...