Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

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I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

OAKLAND, Calif. - e.l.f. Beauty (NYSE:ELF) announced Thursday the launch of Glow Up!, a makeup game and immersive beauty experience on Roblox (NYSE:RBLX) designed for players 13 and older. The beauty ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

The beauty routine you once followed in your 30s may not give the same results in your 50s. With age, it’s normal to experience a change in your skin, especially around your eyes. But this doesn’t ...

Dermatologists and makeup artists weigh in on easy-to-apply formulas that smooth complexions without creasing. Powder foundations often get a bad reputation for mature skin, but today’s foundation ...