Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...

Profit doesn’t begin with a business plan. It begins with behavior. Just as culture emerges from how people interact each day, profit reflects the accumulated patterns of those interactions. Leaders ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...