This Video Shows How To Achieve A Smooth Undereye Using Maybelline Powder Demonstrating Step By Step Application Techniques ...

This Video Shows A Flawless Base Makeup Tutorial For Black Girls Demonstrating The Best Techniques For Smooth And Radiant ...

From dark circles to crow’s feet, shoppers in their 30s, 40s and 70s say this $5 concealer beats the $40 ones that kept creasing on them.

We may earn commission from links on this page, but we only recommend products we love. Promise. After six years, e.l.f. is finally launching a new concealer: the Soft Glam Satin Concealer, which is ...

If you’ve struggled with ideas for your Elf on the Shelf, you have the Aebersold family to thank for that. Fisbee, the first elf on the shelf, joined the Aebersold family with the mom, Carol, telling ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

Love it or hate it, the Elf on the Shelf has returned to count down the days to Christmas in households all over the world. Dressed in their signature red and white jumpsuits and adorable Santa hats, ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

“Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE Tereza Shkurtaj is a writer-reporter at PEOPLE. She has been working for PEOPLE since ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce ...