The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

Shares of e.l.f. Beauty ( ELF +1.06%) slipped 39.4% in 2025, according to data from S&P Global Market Intelligence. The ...

Roblox (RBLX) launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f.

Investing.com -- e.l.f. Beauty is seeing slower market share gains as competition intensifies. Piper Sandler says it is cautious on the stock and has cut its price target by $15. Based on SPINS data ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

Goth culture is seeing a resurgence–thanks in part to Gen Z–and Liquid Death and e.l.f. Cosmetics are reuniting to lean into ...

Victoria Beckham's clever blush hack will save you time, money and free up your makeup bag. Including Victoria Beckham Beauty ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Hannah Morrill Hannah Morrill is an editor covering gifts and beauty. After ...

E.l.f. Cosmetics has partnered with beverage platform Liquid Death for a second time to launch the limited-edition “e.l.f. x ...

Dermatologists and makeup artists weigh in on easy-to-apply formulas that smooth complexions without creasing. Powder foundations often get a bad reputation for mature skin, but today’s foundation ...

ELF stock upgraded to Buy for swing-trade upside as guidance signals H2’26 earnings recovery. Click here to read more.