Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Getting away from the office to create or revise a firm's concrete goals and teammates' roles can help RIAs tap into organic ...

Mark Davis wasn’t new to early dayparts when he became CEO of Black Rock Coffee Bar in spring 2023. His career began at ...

The contemporary firm operates in an economy where the locus of competitive advantage has shifted decisively from tangibles to intangibles, with the skills of people, the architecture of data, and the ...

Howard (pictured) will play a central role at the agency in consulting on research design and analysis to support the company ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

The Chief Marketing Officer role is transforming. Artificial intelligence is now powering significant portions of daily ...

In most agencies, 80% of revenue is generated by only 20% of their accounts, meaning that 80% of an agency's customer base is ...