As a badged MMM Marketing Partner, NIQ can help advertisers measure the full funnel impact of their marketing campaigns on TikTok and TikTok Shop, enabling them to optimize strategies based on ...

Urban Science's Tom Kondrat breaks down shifting EV demand, affordability pressures, and key trends dealers need to watch ...

NextM took at the forces that are currently influencing industry: Gen AI, predictive environments, influence in brand choice ...

Unified and trusted data is the foundation of agentic commerce. To unify siloed customer, product and transactional data, ...

NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure ...

Despite the rapid rise of e-commerce and delivery-driven convenience, brick-and-mortar retail continues to anchor the holiday ...

“I test drove a Subaru Solterra and asked the dude if it had one pedal driving. I was pretty sure it did but didn't know how ...

CVS Health is undertaking a significant strategic realignment of its retail footprint, with plans to close hundreds more ...

With Apple reportedly launching the iPhone 18 Pro, iPhone 18 Pro Max, iPhone Air 2, and a brand-new iPhone Fold, fans may be ...

Children’s and consumer advocacy groups are calling on parents to think twice before purchasing AI-powered toys this holiday ...

AI-powered shopping is expected to boom this season, but retail AI implementations are only as good as the data that feels them.

Discover why Berkshire Hathaway Inc. added Alphabet as a top holding and what this signals for investors. Click for why I ...