The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

For decades there was no way to recycle empty toothpaste tubes. Every minute about 38,000 of them ended up as trash, dumped in landfills or incinerators around the world.

Q: Is there a recall on toothpaste that contains triclosan? I thought I heard something on TV, but when I called the toll-free number on my Colgate Total toothpaste (which does contain triclosan) and ...

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

Colgate-Palmolive has introduced a bacteria-fighting version of its Colgate Total toothpaste. Colgate Total SF contains a new stannous fluoride formula that is stabilized by zinc phosphate. This ...

Introducing Colgate Total Plaque Pro-Release® – a new toothpaste that significantly reduces harmful plaque bacteria, resulting in 2X less gum-harming plaque compared to regular fluoride toothpaste ...

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...