In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...
Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...
As AI becomes embedded across CRM workflows, the challenge in 2026 shifts from adoption to execution, forcing organizations ...
For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...
Customer expectations in 2025 are higher than ever. In a hyper-personalized, data-driven economy, businesses must evolve beyond traditional customer service methods. One of the smartest moves an ...
In simple terms, open source CRM is a type of customer management software whose source code is freely available for anyone to view, modify, and enhance. Unlike proprietary CRM systems, which come ...