In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

OAKS, PA--(Marketwired - Apr 10, 2014) - While traditional wallet-based segmentation approaches have historically been the norm in the wealth management industry, future long-term profitability will ...

In 1850, Paul Reuter, who later founded Reuters press agency, used a fleet of over 45 pigeons to deliver news and stock prices between Brussels, Belgium, and Aachen, Germany. This was the extent to ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

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Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...

KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and ...

Merging strengths of traditional behavioral and attitudinal research, capability enables pharmaceutical field teams to prioritize resources, targets, and outreach strategies. Even armed with ...