In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Here are the structural mistakes that keep killing games, and what I've learned while building LiveOps systems for clients ...

StackAdapt ( the leading technology company in advertising and marketing, today announced the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

A new analysis from Vizient ® shows that drug manufacturers are adjusting pricing strategies in markedly different ways ahead of upcoming Medicare Drug Price Negotiation Program (MDPNP) changes under ...

Mark Davis wasn’t new to early dayparts when he became CEO of Black Rock Coffee Bar in spring 2023. His career began at ...

Cyberattacks are on the rise, and 70% of all attacks in 2025 targeted critical infrastructure organizations. This just goes ...

In particular, the introduction of SMS enrollment allows convenience store operators to see three main benefits; increases to enrollment rates, which directly impacts growth to known guest databases, ...

EY America’s Ugur Hamaloglu says the investment required means the technology has to drive client acquisition, engagement, ...

Alternative lending market in Poland is expected to grow by 14.2% annually, reaching US$2.42 billion by 2025.

AI is driving a new wave of marketing personalization, transforming Christmas iGaming promotions and rewriting festive ...

First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...