Why I like like my lashes better when I skip a mirror for mascara application, plus step by step tips on how to apply mascara ...

Face mapping is taking over beauty feeds, but it is more than viral dots and lines. This strategic makeup technique reveals ...

Do it! Apply to Telus STORYHIVE! Even if you have little or no experience, I think it’s totally worth it, especially if ...

If you want to support independent women's media, become a Mamamia subscriber. Get an all-access pass to everything we make, ...

Makeup artists are basically magicians. They're able to take someone's natural features and enhance them, but they can also ...

I was—so I asked two midlife beauty pros to help me overhaul my routine. Here's what they (very nicely) told me.

The difference between looking effortlessly elegant and desperately overdone often comes down to these subtle makeup ...

Come awards season, the celebrity make-up artist is inundated with bookings from the likes of Zoë Kravitz, Margaret Qualley, ...

While your high school friends are still using the same makeup techniques from prom night, discover the subtle daily choices ...

What are lash serums and how do they work? “Lash serums are topical treatments that are applied to your eyelashes to enhance ...

Kate Hudson wore all Charlotte Tilbury makeup at the Golden Globes. Her glowy look was created using a matte foundation, ...