The Google Advanced Data Analytics certificate builds on the foundational Google Data Analytics certificate. Learners explore advanced data analysis techniques, predictive modeling, machine learning ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Digital marketing has blessed modern marketers with a wealth ...