AI companies are gearing up to follow the social media model of monetizing their platforms through advertising. The danger ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Multiple reports suggest that OpenAI is going ahead with its plans to add ads to ChatGPT, but the experiment will be ...

Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This ...

NEW YORK—Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and the data clean room, the ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

Mirroring AI in general, the newest OpenAI service has the potential to deliver massive productivity gains. But the potential for errors and data leakage are equally great. OpenAI on Thursday rolled ...

Federal Reserve officials, who are unable to receive U.S. economic statistics because of the continuing government shutdown, recently lost access to a separate measure of employment data from a ...

It’s no secret that more and more enterprises are adopting AI, with 83% of the report’s 921 respondents reporting that they are already using it. However, 13% of respondents have strong visibility ...

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...

LOUISVILLE, Ky. — A federal judge has blocked the Trump administration’s U.S. Department of Agriculture from accessing personal data of Kentuckians enrolled in the Supplemental Nutrition Assistance ...