Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

This weekly recap brings those stories together in one place. No overload, no noise. Read on to see what shaped the threat ...

November’s job report may be distorted as a result of the government shutdown, limiting how much it will influence the Federal Reserve’s next interest rate decision in January. By Ben Casselman and ...

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. The “AI will wipe out work” narrative is everywhere. But ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

John Wilkerson is a Washington correspondent for STAT who writes about the politics of health care. He is also the author of the twice-weekly D.C. Diagnosis newsletter. WASHINGTON — House Republicans ...

Publishers have been candid about losing 20%, 30% and in some cases as much as 90% of their traffic and revenue due to the ...

Back in October, word started making the rounds of an AI startup called Doublespeed. Backed by venture capital firm Andreessen Horowitz, Doublespeed offers customers a unique service: access to a ...

On Tuesday, the Labor Department provided market observers with a double whammy jobs release. The data release included the jobs picture for both October and November, a catch-up from prior delays ...

The data centers used for work on artificial intelligence can cost tens of billions to build. Tech giants are finding ways to avoid being on the hook for some of those costs. By Karen Weise and Eli ...