Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

A Competitive Takeout Program designed to help organizations escape the high cost and complexity of legacy metadata ...

A/B Test Advanced Toolkit is an experimental Python library designed for advanced A/B testing analysis. It leverages statistical techniques and machine learning, including variance reduction through ...

An open-source Python library for simplifying local testing of Databricks workflows using PySpark and Delta tables. This library enables seamless testing of PySpark processing logic outside Databricks ...