The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Hindustan Unilever led TV advertising in 2025 with a 14% share, while the top 10 advertisers together accounted for 44% of ...

While social media revisits 2016 through filtered photos and throwback selfies, let's scroll through the ads that played on ...

The partnership aims to establish the audience presence and focus on building its identity and creating a scalable presence ...

After 25 years in the market, SBI Life has onboarded its first brand ambassadors. Ravindra Sharma explains how the move is ...

It predicts a shift to outcome-based martech pricing, citing inefficiencies, 55% dissatisfied with cost vs value, 99% ...

Coca-Cola brought the FIFA World Cup Original Trophy Tour to India, pairing the global football milestone with the debut of ...

The shift reflects long-term usage trends, not recent X controversies, with Threads’ mobile growth linked to Meta app ...

It is part of a new campaign built around the tagline ‘No Jhatke, Only Hatke, which will be rolled out across television, ...

Grok drew scrutiny after users altered images of real people into sexualised content, showing them in bikinis or underwear, ...

Interviews: Ajit Varghese, Partner & Group CEO - Madison Media Group & Hiveminds, and Vivek Das, Chief Digital Officer, talk ...

With Answer Now, users can tap a button while the model is still processing, prompting the chatbot to deliver an immediate ...