To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...

Popular WordPress plugin Yoast is releasing an update which offers defragmented implementation of Schema.org markup. What makes this a first-of-its-kind update is that it cleans up the “fragmented ...

Schema markup errors can be confusing and even scary. And, unless you’ve handled the issue before, you may need to find a web professional to fix the errors for you. So, like many other website owners ...

Dan Brickley, a developer advocate at Google who managed Schema.org, had a really great line that I wanted to amplify here. He was asked by a seasoned SEO about which schema one should use in a ...

When working with various data types at the speed of big data, this method is ideal for integrating and aggregating assorted information for the holistic value it provides The issue of schema—and what ...

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema. Meaning, that Google is not dependent on webmasters and ...