Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...

Chief Marketing Officer, Infosys. Sharing ideas to balance the science of marketing effectiveness with the art of humanizing the brand. There isn’t a marketer among us who doesn’t remember the four ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

Are you wondering where to put your ad budgets to get the maximum results? Optimally balancing brand and performance ad budgets is essential to sustain long-term business growth, but the key question ...