UMG and Roblox Deepen Ties on Merch, Monetization and Artist Activations

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Drake, Kendrick Lamar, Heading To Roblox

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Gameranx

Roblox Is Expanding Asset Sharing For Friends and Creator Groups

In today’s digital age, the act of “sharing” is arguably under attack because of certain artificial intelligence properties that are trying to “scrape the internet” to get references for what it can ...
NBC Bay Area

Roblox steps up age checks and groups younger users into age-based chats

Roblox is stepping up its age verification system for users who want to privately message other players and implementing age-based chats so kids, teens and adults will only be able to message people ...
Music Week

UMG and Roblox sign new commercial deal to increase revenue and engagement for artists and labels

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...
Hosted on MSN

Roblox steps up age checks, will group younger users into age-based chats

Roblox is stepping up its age verification system for users who want to privately message other players and implementing age-based chats so kids, teens and adults will only be able to message people ...