Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

They say blondes have more fun, but that statement can be called into question when it comes to the maintenance of an icy, cool sheet of glossy blonde. After walking out of a salon appointment with ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...