Since 1986, Sprite has fostered a time-honored tradition of partnering with hip-hop’s hottest artists in its commercials, and GloRilla has now been passed the mic. Celebrating hip-hop’s 50th ...

Latto brings the old-school to 2023 for Sprite’s Hip-Hop 50 campaign. In collaboration with the soft drink company, the “Lottery” rhymer has remade 1992 Eric B. & Rakim classic “Don’t Sweat the ...

While many Hip-Hop heads continue to debate who’s the rap game’s GOAT with names like Biggie, Drake and Jay-Z being tossed around, many triple OG’s would place Hip-Hop icon Rakim Allah at the top of ...

Watch the 60-second ad with the four rap stars. Sprite has a long history of working with Hip Hop artists. The soda brand’s latest campaign features rap legends Nas and Rakim as well as new school ...