Can a brand get a persuasive message across in only eight seconds? Many are trying. Advertising intelligence company MediaRadar has analyzed Snapchat brand activity and issued a report showing that ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...