LEGO brings new kid to the block with SMART brick. Here's what it is

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...
Flickering Myth

LEGO Star Wars goes SMART Play with new sets

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
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LEGO's smart brick system brings sound, light, motion to iconic toy: When is it available?

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

I tested Lego's new 'smart' bricks and they shouldn't scare builders

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...
CNET

Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Yahoo Finance

Smart Tag Market Size to Reach USD 26.28 Billion by 2030, Driven by AI Integration and Retail Automation - Valuates Reports

The global Smart Tag market is projected to grow from USD 10790 Million in 2024 to USD 26280 Million by 2030, at a Compound Annual Growth Rate (CAGR) of 16.0% during ...