UMG and Roblox Deepen Ties on Merch, Monetization and Artist Activations

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
Music Week

UMG and Roblox sign new commercial deal to increase revenue and engagement for artists and labels

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...
Music Business Worldwide

UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...