When HCPs' doors closed due to COVID-19, pharma opened a digital window. A new study (PDF), "Programmatic Trends in Pharma HCP Marketing 2022" by Doceree, a global network of HCP-only platforms for ...

For much of the last decade, it has become increasingly important for retail chains and brand owners to integrate digital marketing into all their efforts. But now the pandemic has led to an all-time ...

The topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So, I’ll assume you remember that more than half of every dollar you spend buying low-cost ads ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

It’s only five years since but a quarter of the global advertising ecosystem thought programmatic advertising was of any importance at all. Today it has become a marketing technology that more than a ...

Pharma is after eyeballs. Not just literally for donation, of course, but as more and more options are out there catching attention—traditional media, digital, apps, smart speakers, podcasts, ...

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...