A mother surprised her young son with a makeup kit, recording his viral reaction on TikTok. On Oct. 2, TikTok user @samanthas2209 shared a clip in which she tells her followers that she recently ...

Meet the winners of Bustle's 2025 Beauty Icon Awards for creators of the year: 9 TikTokers who carved their own must-follow ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Seeking out tutorials ...

If your eyes look tired or small, the right makeup can change everything. These practical tips will help create a more open-looking gaze ...

Makeup lovers know that a Halloween costume without a full face of makeup is simply just a thematic outfit. The transformation truly begins when the makeup brushes come out, which is why Halloween is ...

We all have those Instagram accounts we check daily, turn post notifications on for, and refer to in conversation as if they’re our actual friends. If you’ve ever scrolled onto one of these photos and ...