When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Retailers want to use technology to manage in-store marketing, but very few do, according to a recent survey by Colateral and Taylor Corp. The survey is based on interviews with 225 leaders at ...

Increasing margins may be the ultimate endgame in retail, but creating a memorable shopping experience is equally paramount. Reaching consumers with meaningful messaging at the point of purchase can ...

Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

New platform helps brands to manage visual merchandising and in-store marketing at scale. MINNEAPOLIS, May 14, 2024 (GLOBE NEWSWIRE) -- Imagine, a leading provider of visual communications, today ...

Brick-and-mortar stores won’t be going away anytime soon. According to the National Retail Federation, 80 percent of shopping now takes place in-store. After years of isolated shopping and dining from ...

In-store media such as video display screens, audio broadcasts, and other strategically placed messaging are among the biggest opportunities for supermarket operators to grow their retail media ...

Elevating Point-of-Sale Marketing: Tokinomo's Visibubble Merges Innovation and Interaction to Transform Retail POSM Displays for in-store Brand Activations BUCHAREST, Romania--(BUSINESS ...

Take a look at the statistics: in-store purchase decision rate is currently at an all-time high of 76%, and reports show that 52% of consumers will be quicker to enter a store with a sale sign in the ...