Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

How the success of your business strategy can be enhanced by using key performance measures. Every organization needs to evaluate how they are tracking in relation to the company’s goals. Examining ...

Key Performance Indicators, or KPIs, are used to measure performance; thus the name. They serve as useful indicators of how well an organization is progressing toward a given goal (Source: Key ...

How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with ...

Managing key performance indicators lets you evaluate how well your business is doing and where its performance could improve. You select a KPI because it gives you objective feedback on the ...

The expression “time is money” is almost as old as dirt. Well, maybe not that old. But most certainly it has roots in the mid 1800s when the second industrial revolution speeded up transportation with ...

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. “We’re more okay than we typically are with trying to understand ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...