A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

For B2B SaaS companies, this means having a solid plan, a go-to-market strategy, that guides everything from who you’re ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Launching a new B2B SaaS product can feel like trying to hit a moving target in the dark. You’ve got this great idea, this software that you know can help people, but how do you actually get it in ...

For years, when it was time for startups to start selling their product, they could turn to any number of traditional playbooks. But as with so many things, AI is changing how companies prepare to go ...

AI has the power to completely transform how companies go to market, but in order to unlock AI’s full potential, companies must first set clear objectives, break down data silos and empower teams to ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...