Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 13 min 18 sec ago 19 min 20 sec ago By Ad Age Studio 30 - 31 min 2 sec ago By Tim Nudd - 1 hour 47 min ago By E.J.

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...