Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Employees who feel engaged with and connected to their employers can drive scalability as well as profitability by delivering better sales and service. Gallup reporting has shown that the companies ...

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

A brand is what people believe about you before you enter the room, and especially when you’re not there to correct them.

Defining and embodying core brand values is the cornerstone of building a distinctive and positive corporate identity. A consistent brand voice that resonates with your target demographics is ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

In today’s crowded marketplace, establishing a strong personal brand is crucial for entrepreneurs and business leaders. One powerful way to elevate your brand and position yourself as an authority in ...

Here’s how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success. Building a personal brand is essential for controlling your narrative and ...

Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand launches. While capital is ...

When it comes to building your brand, there are innumerable potential methods—from the way you package your product to how you portray it through a variety of online and offline media channels.

Businesses can transform satisfied customers into passionate brand advocates by consistently exceeding expectations through a ...

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative ...