Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity thoughtfully, preserve trust and keep your message relevant.

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. None of the ingredients were new but the product was very ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand’s reputation, credibility and ...

Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...