We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Are you looking for an efficient and cost-effective way to promote your business? With the right strategy, advertising your small business can be easy. In this blog post, we'll provide you with six ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

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