Veronica Then wore an electroencephalogram, or EEG, cap and stood in front of a black curtain with a white square placed behind her like a target. Studio lights beamed down from the ceiling as a panel ...

Colors are a vital and aesthetically nourishing part of an object’s expression. But when creating sustainable design products that are meant to last and to be loved and maintained for years, decades, ...

Vision is a complex process. The visual perception of the environment is created by a combination of different wavelengths of light, which are decoded as colors and brightness in the brain.

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Color is more than just a visual stimulus; it has the power to influence our emotions, thoughts, and behaviors. The ...

We can use the emerging science of color to make a stronger impression. For example, there’s a widespread impression that soft hues and gentle colors are relaxing, and that relaxation is a good state ...