When creating a product, advertisement or full campaign – you need to understand your target market. Additionally, you need to understand what message will resonate with your target market. Whatever ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

The growth of 5.4 percent since the last census in 2010 reflects fears of a looming demographic crisis - Copyright AFP/File NOEL CELIS The growth of 5.4 percent since ...

Nothing lasts forever. Industries transform. Products evolve. Consumer tastes change. As you market your business, things will happen. That’s why it’s important for marketers to be open-minded. If you ...

The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper (Paul.Stamper@ipsos.com) for his help and input. This blog attempts to answer two key questions: Why do ...