In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its ...

Within the fast-paced world of customer relationship management (CRM), accurate data is the foundation of success. Recent studies from data quality and marketing solution companies Validity and Data ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

Business owners sometimes tell Ben Meredith they don't have — and don't need — a customer relationship management system. "Well, you probably do have a system, whether it's Outlook contacts or an ...

Salesforce has introduced its autonomous AI platform, Agentforce, at GITEX Africa 2025 in Marrakech, Morocco, marking a significant advancement in customer relationship management technology. This ...

Financial advisors need to expand their use of customer relationship management technology to improve their practices, according to a new survey from financial services research firm Aite Group. Of ...

Mastercard Incorporated MA recently unveiled a new integration with Salesforce, Inc. CRM, a Customer Relationship Management technology provider, aimed at bolstering trust across the payments ...

One of the biggest shifts we’re witnessing in the Banking, Financial Services, and Insurance (BFSI) sector, is the new way bankers are forging long-term connections with their customers. Earlier, ...