It's been over a year since the "Adpocalypse," a complex restructuring of ad revenue shares, struck YouTube content creators. When it first hit, top creators were blindsided when their ad revenue ...

YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a feature that lets creators hype prerecorded videos with a public landing page, the company is also announcing new ways ...

To not rely solely on ads, many influencers sell products directly to their fans. Insider is highlighting the top companies working with creators to produce and sell merchandise. These nine companies ...

Prominent YouTube merchandise company Mad Merch is switching its strategy and cutting some influencer clients. Mad Merch has worked to develop branded merchandise — like T-shirts, phone cases, and ...

It takes a little while to figure out the message of popular YouTuber Jake Paul’s song, “All I Want For Christmas.” “Buy dat merch,” he sings. What could he possibly mean? “Buy dat merch,” he ...