As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

Ebooks can be written about nearly any topic, for any niche, and for any business. Follow this step-by-step process to create amazing ebooks for your brand. If your goal is to convert more website ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ...

Types of Content Marketing To keep your audience engaged, having an arsenal of content formats is critical. By playing around with the different content types, you can cast a wide net and ensure your ...

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. The ...

Getting people to talk about your organization’s content is where the rubber meets the road in content marketing. However, it is still puzzling how content distribution is an afterthought for so many ...