In today’s charged environment, the business world finds itself at an unprecedented intersection of culture and consumerism. As our society grows increasingly polarized, brands are now wrestling with ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Over the past decade, personalization has transformed from a niche luxury offering into a mainstream expectation. Today’s ...

Gen Z is the digitally native generation. However, Gen Z also leans into analog pleasures from the pre-internet days such as digital cameras, vinyl records and flip phones. Consumers are more ...

Horizon Media research unit Horizon Futures has issued a report taking an in-depth look at evolving cultural identities in the U.S. that it asserts are reshaping how brands connect with consumers. The ...

NEW YORK, NEW YORK - APRIL 29: Traders work on the floor of the New York Stock Exchange during morning trading in New York City. Stocks opened high Monday morning amid a Federal Reserve rate decision ...

Dentsu Creative has launched its 2026 Trends Report, ‘Generative Realities’, an in-depth exploration of the cultural and commercial forces shaping consumer behavior, curated to inspire brands in 2026 ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

A growing wave of consumer behavior shows Americans are investing more intentionally in safety, personal well-being, and home ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

We arrive in this world reaching—small hands stretching skyward, wide eyes scanning—for our people. And for nearly two million years, that reach was met with warmth: a village stepping close, ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...