LONDON—Short-form content is growing in popularity among viewers and content producers, including broadcasters. Ampere Analysis indicates that the U.K.’s BBC and Channel 4 are two of the first major ...

A video that is relatively short in length. Although some last only a few seconds, the maximum length is typically a couple minutes. The format is typically in vertical orientation by taking a ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...