Opinions expressed by Entrepreneur contributors are their own. Color is shown to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to ...

Can color affect the way we feel? Scientists say yes. Learn why McDonald’s uses yellow in its packaging and why stop signs are red. Science Trek is available to stream on pbs.org and the free PBS App, ...

Although many organisms show multiple types of trait responses to predation risk (e.g., shifts in behavior, morphology, color, chemistry or life history), relatively few studies have examined how prey ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

With its eight legs wrapped around itself as if in a hug and its eye pupils narrowed to a slit, the octopus breathes evenly, its body a uniform whitish gray. Moments later it begins to change color – ...

LAWRENCE, KANSAS -- The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. William BazleyThat's the premise behind a new article by William ...

The color of T-shirts people wear affects escape behavior in western fence lizards, according to a new study. The color of T-shirts people wear affects escape behavior in western fence lizards, ...