4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Philipp Schloter, CEO of ABUKAI, is an advisor to CFOs & CIOs globally on leveraging SaaS and AI for finance transformation and compliance. For decades, executives have approached the build-versus-buy ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Shopping habits have changed in the last three years, across both the B2B and B2C landscape. Consumers who may have been hesitant to buy online began to do so for safety reasons and wound up embracing ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The production cost and the need to pursue quality control initiatives are seen as the major triggers of a make-or-buy decision analysis in procurement. SUPPLY chain management is an area where the ...

Here’s a deceptively simple question that millions of people wrestle with: Should I rent or buy? The internet is awash with spreadsheets, calculators, and earnest advice promising to decode this ...

When faced with the need for a new software solution, almost every technology leader will think: "Should we just build this ourselves?" The software market is expected to pass $1 trillion by the end ...