Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

In 2023, business buyers around the world are overwhelmingly price-sensitive as they navigate macroeconomic headwinds such as inflation, the lingering effects of the COVID-19 pandemic, and a ...

New analytics tools and technologies support data-driven procurement. In partnership withAmazon Business For decades, procurement was seen as a back-office function focused on cost-cutting and ...

Forbes contributors publish independent expert analyses and insights. I am a personal finance expert and writer. For some consumers, it’s becoming harder to downplay promotional deals on products and ...